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Digital Marketing Specialist

Run and optimise digital campaigns across search, social, and email.

payments Avg: R32,000

description Overview

Digital Marketing Specialists manage paid and organic channels, content performance, and conversion tracking. In South Africa, this is common in retail, fintech, agencies, and B2B services.

**A Day in the Life:**
Campaign planning, optimising ads, reporting performance, and improving landing pages and content.

schedule A Day in the Life

09:00

Review performance dashboards

10:30

Campaign setup / optimisation

13:00

Content coordination and landing page tweaks

15:30

Reporting and next-step recommendations

trending_up Career Path

Step 1

Marketing Assistant

0-2

Step 2

Digital Marketing Specialist

2-5

Step 3

Senior Performance Marketer

5-8

Step 4

Marketing Manager / Growth Lead

8+

Vital Statistics

Salary Range

R 18,000 - R 55,000

Soft Skills

lightbulb Problem-Solving description Documentation biotech Critical Thinking fact_check Attention to Detail edit Professional Writing analytics Analytical Thinking groups Stakeholder Management chat Communication sync Adaptability schedule Time Management groups Teamwork laptop_mac Digital Literacy verified Ethics & Integrity badge Professionalism favorite Emotional Intelligence theater_comedy Creativity trending_up Leadership

Technical Skills

api API Design (REST/GraphQL) sync CI/CD Pipelines security Cybersecurity Fundamentals analytics Data Analysis lock Data Privacy & Handling dns Docker merge Git / Version Control terminal Linux Administration (Basics) terminal Linux Basics monitor_heart Observability (Logs/Metrics/Tracing) Basics lock POPIA/GDPR Data Protection Basics api Postman / API Testing bar_chart Power BI storage SQL (Advanced) bug_report Test Automation