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SEO Specialist

Improve website visibility by optimising content, technical SEO, and performance tracking.

payments Avg: R38,000

description Overview

SEO Specialists research keywords, optimise pages, fix technical issues, and track rankings and conversions. Common in agencies, e-commerce, media, and in-house marketing teams.

**A Day in the Life:**
Site audits, content briefs, optimisation tasks, and reporting.

schedule A Day in the Life

09:00

Review rankings, traffic, and priority issues

10:30

Technical SEO checks and fixes backlog

13:00

Content briefs and on-page optimisation

15:30

Reporting and stakeholder updates

trending_up Career Path

Step 1

Marketing Assistant

0-2

Step 2

SEO Specialist

2-5

Step 3

Senior SEO / Growth Specialist

5-8

Step 4

Digital Marketing Manager

8+

Vital Statistics

Salary Range

R 20,000 - R 65,000

Soft Skills

lightbulb Problem-Solving description Documentation biotech Critical Thinking fact_check Attention to Detail edit Professional Writing analytics Analytical Thinking groups Stakeholder Management chat Communication sync Adaptability schedule Time Management groups Teamwork laptop_mac Digital Literacy verified Ethics & Integrity badge Professionalism favorite Emotional Intelligence theater_comedy Creativity trending_up Leadership

Technical Skills

api API Design (REST/GraphQL) sync CI/CD Pipelines security Cybersecurity Fundamentals analytics Data Analysis lock Data Privacy & Handling dns Docker merge Git / Version Control terminal Linux Administration (Basics) terminal Linux Basics monitor_heart Observability (Logs/Metrics/Tracing) Basics lock POPIA/GDPR Data Protection Basics api Postman / API Testing bar_chart Power BI storage SQL (Advanced) bug_report Test Automation